Go-DESi Film - You're never too old for a DESi POP

GO DESi is a confectionery brand inspired by regional flavours, tastes, and format. Their aim is to take their customers on a journey to the great diversity of tastes, flavours, and stories that India is. 

Products like Imli pop are a viral hit & are available on more than 1200+ stores in Bangalore & Hyderabad including Modern Trade chains like Spencers, Namadhari, Vijetha. Their product is also the fastest-selling confectionery on Amazon. 

All the products are "AS IS" and have no added colour, flavour or preservatives are made in rural areas with 40% of the value consumer pays going back to the rural economy.

We connected with Go-DESi and the brief for this ad-film was to maintain the key message : 

Emotional connect:

Nostalgia: Flavours can remind you of your granny making pickles, imli (tamarind) candy made with mortar and pestle, or plucking mangoes.

 

Functional Benefit:

Products are handmade, regional, pure, and as is.

Kudos to our team for creating this cute little film right from conceptualising, scripting, Pre & Post Production!

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