Go-DESi Film - You're never too old for a DESi POP
GO DESi is a confectionery brand inspired by regional flavours, tastes, and format. Their aim is to take their customers on a journey to the great diversity of tastes, flavours, and stories that India is.
Products like Imli pop are a viral hit & are available on more than 1200+ stores in Bangalore & Hyderabad including Modern Trade chains like Spencers, Namadhari, Vijetha. Their product is also the fastest-selling confectionery on Amazon.
All the products are "AS IS" and have no added colour, flavour or preservatives are made in rural areas with 40% of the value consumer pays going back to the rural economy.
We connected with Go-DESi and the brief for this ad-film was to maintain the key message :
Nostalgia: Flavours can remind you of your granny making pickles, imli (tamarind) candy made with mortar and pestle, or plucking mangoes.
Products are handmade, regional, pure, and as is.
Kudos to our team for creating this cute little film right from conceptualising, scripting, Pre & Post Production!